View the Re:think Video Guide
Full descriptions of the main sessions, keynotes, key issue forums, ARF updates and learning sessions are here.
Download Presentations
Papers and Presentations from the main sessions, keynotes, key issue forums, ARF updates and learning sessions are here.
How to Download the Videos
There are two ways to download:
- Click on the download link. A Quicktime splash screen will appear while the video downloads to your desktop. OR
- Right click on the download link. A menu will appear. Click on “Save Link As.” You will then be asked for a location to save the file. Pick one. Your download will then start. (On Macs, use Ctrl-Click to display the menu)
Keynotes
Main Sessions
- Download The Gauntlet (QuickTime – 178.5 MB)
- Download The Research Industry Vision (QuickTime – 333 MB)
- Download Deciphering Innovation Patterns to Find Tomorrow’s Opportunity Space (QuickTime – 158 MB)
- Download Episodic Reconstruction: Understanding the “When” and “Where” and “How” of Consumption and Use (QuickTime – 163 MB)
- Download Listening vs. Asking: Contrasting Consumer-Generated Content and Surveys (QuickTime – 181 MB)
- Download Eight Lessons on Coping with the Transformed Media World (QuickTime – 213 MB)
- Download Can Research Catch the Consumer (QuickTime – 407 MB)
- Download A Platform Called Television (QuickTime – 275 MB)
- Download Putting Humans at the Center of the Process (QuickTime – 332 MB)
Key Issue Forums
- Download Nielsen In-Store Shopper Insights (QuickTime – 141 MB)
- Download Measuring Persuasive Power Through Leveraging Virtual Survey Technology (QuickTime – 120 MB)
- Download Women and their Digital Domain – Microsoft Shows Women (QuickTime – 389 MB)
- Download BP’s Crystal – Segmentation that Gets USED (QuickTime – 449 MB)
- Download Do Viewers Care? Understanding the impact of creative on TV viewing behavior (QuickTime – 376 MB)
- Download Boosting Campaign Effectiveness in a Multi-Platform World (QuickTime – 238 MB)
- Download Run What Where? Engaging Multi-Generational Shoppers Across a Multi-Platform World (QuickTime – 210 MB)
- Download Storytelling in a Multi-Platform World (QuickTime – 131 MB)
- Download End-to-End Insight through Integration: a Classic Formula (QuickTime – 209 MB)
- Download Integration of Neuro and Conventional Ad Pre-tests (QuickTime – 223 MB)
- Download Video Works Differently on TV and Online. Or So Says Neurometrics (QuickTime – 122 MB)
- Download Can Rich Media Metrics Predict Brand Impact? (QuickTime – 285 MB)
- Download Making Online Ads Work Better (QuickTime – 465 MB)
- Download Measuring Clutter: It Matters (QuickTime – 293 MB)
- Download Consumers Talk Offline, Too. Tune In. (QuickTime – 136 MB)
- Download Meredith’s Silver Bullet: Leading with Market Knowledge and Innovation. Women are Talking. We are Listening. (QuickTime – 115 MB)
- Download Enhance Advertising Effectiveness By Driving WOM (QuickTime – 145 MB)
- Download You Can Observe A Lot Just By Watching (QuickTime – 472 MB)
- Download “Programs” do Affect Ad Engagement (QuickTime – 391 MB)
- Download Make Sure your Ads Connect Emotionally (QuickTime – 283 MB)
- Download Can Search Build Brands? (QuickTime – 251 MB)
- Download From Widgets to Websites: How to Talk to “Connected Consumers” (QuickTime – 249 MB)
- Download Reloading the Magazine: Making Print Work in the Digital World (QuickTime – 300 MB)
- Download Funnel-Vision: Enhancing the Media Allocation Model to Improve ROI (QuickTime – 121 MB)
- Download How Does Advertising Really Work in the Digital Age? It Depends! (QuickTime – 253 MB)
- Download Measuring the Effects of Social Network Advertising (QuickTime – 208 MB)
- Download Increasing Ad Impact in a Multiplatform World (QuickTime – 350 MB)
- Download Innovative Measurement of Multiplatform Audiences (QuickTime – 495MB)
- Download Building an Effective Cross Media Strategy using Agent-Based Modeling (QuickTime – 915MB)
Shopper Insights
Research Breakthroughs
Multi-Platform Accountability
Innovating Innovation
Digital Marketing
Listening
Engagement
Impact of the Digital Age
Accountability
360 Media and Marketing
ARF Updates
- Download Defining the Power and the Importance of Shopper Insights Research (QuickTime – 130 MB)
- Download Linking Virtual Shopping to Actual Purchase Data (QuickTime – 121 MB)
- Download The ARF Shopper Insights mission (QuickTime – 168 MB)
- Download USA Diversity Opportunity (QuickTime – 163 MB)
- Download The Navy Landed Me Here (QuickTime – 117 MB)
- Download Asian Markets (QuickTime – 194 MB)
- Download Making the Case to Target Hispanics (QuickTime – 523 MB)
- Download 7 Recommendations for Marketers To Succeed (best you can) in a Recession (QuickTime – 681 MB)
- Download What Do We Know about Advertising in a Recession? (QuickTime – 556 MB)
- Download The Video Consumer Mapping Study (QuickTime – 436 MB)
ARF Shopper Insights Initiative
USA Diversity Opportunity & Panel Discussion
Advertising in Recessionary Times
The Video Consumer Mapping Study