Learning Sessions
The Media, The Consumer, The Economy (Nielsen)
A Shopper’s Transformation: Old Habits Dying Faster, Is Marketing Keeping Pace? (IRI)
Inspiration, not Information (Kantar)
Don’t Drown in Data. Act with Insights … And Fast (Google).
The Media, The Consumer, The Economy
SPECIAL LEARNING SESSION – The Nielsen Company
How do news reports about policy and the economy affect consumer confidence?. How does this information directly or indirectly affect their purchasing and entertainment decisions? Consumer sentiment is a chain whose links include messages, media, audiences, confidence, spending and saving. The Nielsen Company’s broad demographic, media, and consumer databases provide weekly and daily insight into the correlation and drivers among these links.
Paul Donato – EVP Chief Research Officer, The Nielsen Company
Karen E. Watson – Managing Director Government & Public Sector Sales, The Nielsen Company
Jonathan Carson – President Nielsen Online International, The Nielsen Company
James Russo – VP of Marketing, The Nielsen Company
Alex Cotter – Associate Manager Global Financial Services, The Nielsen Company
A Shopper’s Transformation: Old Habits Dying Faster, Is Marketing Keeping Pace?
SPECIAL LEARNING SESSION – Information Resources, Inc. (IRI)
Tammy Sue, a 37 year old mother of four scans the cans of vegetables in the grocery aisle to determine price, size and quality. A year ago, Tammy would have quickly and easily picked out three or four cans of green beans, corn and peas, tossed them in her basket and continued with her shopping. But now shopping has become a dreadful chore – an exercise that requires increased attention to marketing messaging, advanced “deal” investigation, close price comparison, a changes in habits and sobering attitudes.
IRI’s Thom Blischok, President of Consulting and Innovation and J.P. Beauchamp, SVP of Consumer and Shopper Insights present new, original research that reveals the attitudes, behaviors, and biases of New American Shoppers and the next generation rewiring strategies marketers must employ to survive. The presentation will include a distinguished panel of industry thought leaders and subject matter experts in the areas of changing shopping behaviors, social media, and online marketing.
Thom Blischok – President of Consulting and Innovation, Information Resources, Inc. (IRI)
J.P. Beauchamp – SVP of Consumer and Shopper Insights, Information Resources, Inc. (IRI)
Gian Fulgoni – Chairman, comScore
Mike Hess – Executive Vice-President, Research, Marketing Science, and Consumer Insights, Carat USA
Stu Rodnick – Senior Director, Strategic Insights, Platform-A
Janet Eden-Harris – Vice President, J.D. Power Web Intelligence
The Kantar Group
Eric Salama – CEO, The Kantar Group
Aziz Cami – Creative Director, The Kantar Group
Today’s clients are awash with information. But much of it is generic and too little of it results in insights that actually inspire businesses to new solutions or behaviors.
While quality data remains a vital component in the search for actionable insights, many of the traditional ways of processing and presenting it are in need of a radical, creatively-led rethink.
Kantar CEO Eric Salama and Creative Director Aziz Cami will aim to inspire you with a variety of creative approaches to information – where to look for it, how best to collect it and how to present it in ways that inspire clients to ever better decisions.
Don’t Drown in Data. Act with Insights. (And Fast).
Scott Spencer – Group Product Manager, Google
Tracy Chan – Product Manager, YouTube
Wayne Lin – Business Product Manager, Google
The curse of online advertising: it’s the most measurable medium, but there’s such an explosion of data that gleaning insight from that data can be extremely difficult. Analyzing vast amounts of data, organizing it, and making it actionable is Google’s strength and the core of our business.
Join us for a session to discover some of the tools that not only give you access to tremendous amounts of data, but that easily allow you to extract insights and respond very quickly and efficiently. See how this especially applies to our work in support of the planning, executing, and measuring of online display advertising. The combination of data, insights, and speed allows a mind shift in how advertising is done – taking it from the “set it and forget it” mentality of yesterday to the constant refinement and confidence of today.