Keynotes
What external future forces will affect advertising research as it transforms over the next ten years?
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Bob Johansen provides a series of digital “what if” stories from the future. Bob is a social scientist by training, with a continuing interest in world religions and faith.
Speaker: Bob Johansen, Distinguished Fellow, Institute for the Future
Humans and the Economic Crisis – Marketing with Understanding
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At this life-changing, game-changing moment of economic turmoil, it’s more important than ever to connect with consumers on a human level. Those who “get it” stand to reap the benefits.
Speaker: Jerry Zaltman – Founding Partner Olson Zaltman Associates and Professor Emeritus Harvard Business School
Ghosts of the Internet: Past, Present and Future
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Recently recognized as one of the ‘Creativity 50’ and dubbed the ‘Steve Jobs of Microsoft’ by Fast Company, Gary Flake, Microsoft Technical Fellow and director of Microsoft Live Labs, addresses the market research industry for the first time.