REMIX. REINVENT. REMASTER MEDIA.

AM 4.0 kicked off the process of reinventing media measurement for the coming decade. A stunning collection of industry leaders assembled to discuss and debate what needs to be implemented to address challenges such as capturing and reporting STB data, social media metrics and cross-platform measurement needs.

Video from this event is coming soon.

You can browse for presentations and papers, or search for them.

Tammy Sue, a 37 year old mother of four scans the cans of vegetables in the grocery aisle to determine price, size and quality. A year ago, Tammy would have quickly and easily picked out three or four cans of green beans, corn and peas, tossed them in her basket and continued with her shopping. But now shopping has become a dreadful chore – an exercise that requires increased attention to marketing messaging, advanced “deal” investigation, close price comparison, a changes in habits and sobering attitudes.

IRI’s Thom Blischok, President of Consulting and Innovation and J.P. Beauchamp, SVP of Consumer and Shopper Insights present new, original research that reveals the attitudes, behaviors, and biases of New American Shoppers and the next generation rewiring strategies marketers must employ to survive. The presentation will include a distinguished panel of industry thought leaders and subject matter experts in the areas of changing shopping behaviors, social media, and online marketing.

Presentations

• Thom Blischok – President of Consulting and Innovation, Information Resources, Inc. (IRI)
• J.P. Beauchamp – SVP of Consumer and Shopper Insights, Information Resources, Inc. (IRI)
• Gian Fulgoni – Chairman, comScore
• Mike Hess – Executive Vice-President, Research, Marketing Science, and Consumer Insights, Carat USA
• Stu Rodnick – Senior Director, Strategic Insights, Platform-A
• Janet Eden-Harris – Vice President, J.D. Power Web Intelligence

The curse of online advertising: it’s the most measurable medium, but there’s such an explosion of data that gleaning insight from that data can be extremely difficult. Analyzing vast amounts of data, organizing it, and making it actionable is Google’s strength and the core of our business.

Join us for a session to discover some of the tools that not only give you access to tremendous amounts of data, but that easily allow you to extract insights and respond very quickly and efficiently. See how this especially applies to our work in support of the planning, executing, and measuring of online display advertising. The combination of data, insights, and speed allows a mind shift in how advertising is done – taking it from the “set it and forget it” mentality of yesterday to the constant refinement and confidence of today.

Presentations

• Scott Spencer – Group Product Manager, Google
• Tracy Chan – Product Manager, YouTube
• Wayne Lin – Business Product Manager, Google

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Today’s clients are awash with information. But much of it is generic and too little of it results in insights that actually inspire businesses to new solutions or behaviors.

While quality data remains a vital component in the search for actionable insights, many of the traditional ways of processing and presenting it are in need of a radical, creatively-led rethink.

Kantar CEO Eric Salama and Creative Director Aziz Cami will aim to inspire you with a variety of creative approaches to information – where to look for it, how best to collect it and how to present it in ways that inspire clients to ever better decisions.

• Download The Video Consumer Mapping Study (QuickTime - 436 MB)

The Video Consumer Mapping Study is the largest and most significant observational study of media activity ever undertaken. It is the first known source to document consumers’ media behavior across various screen media from a single sample, and to identify sole media use versus media multitasking.

The year-long, $3.5 million study confirms earlier research, but challenges a number of widely held beliefs:

• Which age group consumes the most screen time during their waking day?
• Who does the most media multitasking?
• Are younger viewers really shifting away from traditional TV toward online video?
• Which medium, TV, Computers, Print, or Audio, has the highest percentage of time spent as the sole medium being used?  How does Live TV compare to the DVR playback, computer video, and mobile video?
• How much commercial time are TV viewers exposed to in a typical day?
• What impact does acquiring HDTV have on overall television usage?

The study was commissioned by the Council for Research Excellence (CRE), a Nielsen funded, but completely independent industry think tank, consisting of roughly 40 of the top senior research executives in the industry, and conducted by Ball State University’s Center for Media Design and Sequent Partners.

MODERATORS:
Craig Gugel - SVP, Media Analytics, The ARF
Mike Hess - EVP, Research, Marketing Science & Consumer Insights, Carat

PANELISTS:
Mike Bloxham – Director, Insight & Research, Center for Media Design Ball State University
Bill Moult – Founding Partner Sequent Partners
Mike Pardee – SVP, Research, Scripps Networks
Noreen Simmons – Director of Media Strategy & Operations, Unilever
Jim Spaeth – Founding Partner Sequent Partners

• Download Defining the Power and the Importance of Shopper Insights Research (QuickTime - 130 MB)
• Download Linking Virtual Shopping to Actual Purchase Data (QuickTime - 121 MB)
• Download The ARF Shopper Insights mission (QuickTime - 168 MB)

Why are ARF members interested in shopper insights? Understanding the shopper experience is a critical part of true integrated marketing which will dramatically improve the flow of marketing spending as marketers, retailers and agency partners learn how to bring value to people via the shopping processes and experiences they engage in. Learn how both marketers and retailers can work together with a common purpose – to better understand and serve their consumers/shoppers.

I. The ARF Shopper Insights mission
Joel Rubinson – Chief Research Officer, The ARF

II. Defining the Power and the Importance of Shopper Insights Research
Michael Twitty – Director, Shopper Insights, Unilever Americas

III. Linking Virtual Shopping to Actual Purchase Data
Staci Covkin – Senior Vice President, Consumer & Shopper Insights, Information Resources, Inc (IRI)