Traditional media such as magazines, newspapers, radio and outdoor are declining for a variety of reasons. That decline is often interpreted as a sign that the medium is ineffective. Some advertisers know that the real issue is to better understand the changing roles of traditional media in light of the digital revolution. These sessions will help you figure out how to use these media more creatively:

Videos are now available. A password from the ARF is required to view them.

Out of Home Media: Who’s Viewing? Who’s Listening? …And How Do We Put It All Together? Food For Thought Luncheon

Arbitron

Radio in the Digital World: Where Radio Fits in Today’s Media Plans Food For Thought Luncheon

Arbitron

EYES ON Has Become a Reality Key Issue Forum

Ephron Papazian Ephron, Traffic Audit Bureau

Rich Media Ads Boost Branding Goal

DoubleClick Rich Media, Google, Dynamic Logic

The Evolution of Magazine Ad Ratings 360 Media & Marketing Learning Session

MRI

‘Traditional’ Media in a Digital Age: Open Road vs. Digital Gridlock?

JCDecaux, Time, Inc., The New York Times, Radio Advertising Bureau, Conde Nast, TNS

Out of Home Media: Who’s Viewing? Who’s Listening? … And How Do We Put It All Together? Food For Thought Luncheon

Arbitron

Radio in the Digital World: Where Radio Fits in Today’s Media Plans Food For Thought Luncheon

Arbitron