The rise of social media and word of mouth marketing is the most seismic media innovation since the advent of TV. Marketers need to adapt, respond and connect across every touch point, but few have a grasp on the emerging tools they need to master to stay competitive. These sessions dive deep into this phenomenon changing the face of media and marketing research.

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Filling Consumer Measurement Gaps Key Issue Forum

Keller Fay Group, Universal McCann, Nielsen Life360, Microsoft, Ephron, Papazian, Ephron, Inc., Traffic Audit Bureau, TNS

The World of Social Media and Search Measurement Key Issue Forum

Ogilvy 360 Digital Influence, Razorfish, Duke University Fuqua School of Business

Mobile Media Measurement using the World’s Largest Wireless Bill

Panel – Cha,Cha Search, The Nielsen Company

Mobile Media and Census Level Metrics

comScore, GSM Association

Innovation in Mobile TV Measurement: TV on Mobile Phone and in the Car

TNS Media Korea

Why Digital WOM is not the “New Search”…Yet

Meteor Solutions

The Value of Cross‐Media, Engagement and Influencer Marketing

Wall Street Journal Office Network, Brand Keys, Inc., OTOinsights, Keller Fay Group, CNN

Advertising and Word of Mouth

MTV Networks, Unilever, Razorfish

4Innovation – New Tools for Media and Market Research

Visible Measures Corp., VH1, The Nielsen Company, Innerscope Research, Yahoo!, Passenger, TubeMogul, Inc., Optimedia International