Holistic measurement is a subject of intense interest in the global communications industry. These sessions will offer new insights from a WFA review of global holistic measurement initiatives in progress in several countries including the UK, France, Australia and Brazil.

Videos are now available. A password from the ARF is required to view them.

International Measurement Success Stories

GfK Telecontrol AG, Eurodata TV Worldwide, Nielsen Online, PF

Holistic Media Measurement: International and U.S. Experiences ‐ Contrast or Convergence?

ESPN, Time Warner Global Media Group, IMMI, The Coca Cola Company, Fabris Media Marketing Services

Will an IPA TouchPoints Initiative Work in the US?

Media Behavior Institute, IPA: Institute of Practitioners in Advertising (UK)