Consumers are bombarded with huge amounts of advertising “clutter” during the course of a week. In this digital age, their attention spans are more limited than ever. What they say and what they do are often two different things. These sessions will help you better understand how to predict both engagement and the behavior that results from it:

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If It Feels Good Do It: Understanding the Links Between Biometrically Measured Emotional Response and Behavior Food For Thought Luncheon

Innerscope Research

Ethnography Meets the Digital Age Key Issue Forum

Nielsen, Microsoft

Social Networks and Marketing Response Key Issue Forum

MarketShare Partners

20/20 Advertising: Targeting the Mind of Your Consumer Key Issue Forum

AMC Network, Nielsen

Neuromarketing Research for Print and the Web: It’s Not Just What They See, It’s What Gets Through 360 Media & Marketing Learning Session

Innerscope Research

If It Feels Good Do It: Understanding the Links Between Biometrically Measured Emotional Response and Behavior Food For Thought Luncheon

Innerscope Research

Commercial Tune‐Away as a Function of Message Frequency – What Have We Learned About Wearout from the Set‐Top Box Key Issue Forum

TNS

Engagement With In‐Game Advertising Key Issue Forum

OTO Insights