Estimating future ratings performance is a two‐edged sword. TV and radio post‐buys are frequently 10 to 20% off. Internet posts are even worse. You can’t go back to your client and recommend next year’s plan if this year’s didn’t work. These sessions cover the latest in audience metrics advances:

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Digital Measurement – Issues and Solutions

comScore, Doubleclick, Forrester, Nielsen, Adify, Simulmedia

Video on Demand – A Measurement Breakthrough for the UK

AGB Nielsen Media Research

Advancements in Targeting

ValueClick, AdMeld, Medgal Consulting Group, imark360

Beyond Advertising: Choosing a Strategic Path to the Digital Consumer Keynote

Saul Berman – IBM Global Business Services

Set Top Box Initiatives

TRA, Nielsen, Rentrak Corp., TiVo, CBS, TNS, Starcom MediaVest Group, Group M

“Non‐Traditional” Measurement: Measuring Moments of Truth

OVAB, Sponsorship Research Intl., Posterscope, Traffic Audit Bureau, Carat USA

Lessons Learned: Innovation in Panel‐Census Measurement

The Nielsen Company, comScore

The Decay of Digital Advertising

TNS Media Research