Audiences are scattering, campaigns reach a third less people than five years ago and clients are demanding more accountability. These sessions will show you how to make your media plans work harder.

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Crisis Measurement Keynote

Alan Wurtzel – NBC Universal

Video Measurement – Overcoming Complexity

CBS, ESPN, Turner Broadcasting, Nielsen, comScore, TNS

Reinventing ROI and Marketing Effectiveness Measurement

Unilever, Nielsen Online, Scripps Networks, TRA, PointLogic, MRI, MMA

Television, Online, Mobile: A Deep Dive into the Three Screens Experience

CTAM, The Nielsen Company

Understanding Television Viewing Among Multi‐Cultural Consumers

TNS Media Research

Measuring the Impact of DVR on TV Viewership

DISH Network, Google

Fusing the Consumer to Cross Media

ESPN, The Nielsen Company

Size Does Matter. Measuring the Fragmenting Media Marketplace Key Issue Forum

DISH Network, Rentrak