In our technology‐powered media world, how do you find your target audience? Many are multitaskers, bloggers, tweeters and texters. The role of traditional media in their lives has changed. These sessions will help you make sense of this new media world:

Videos are now available. A password from the ARF is required to view them.

Reinventing Media Measurement Keynote

John Burbank – Nielsen Online

Forecast 2015: Social Media & Their Impact on Audience Measurement Keynote Panel

UBS, Mediasmith, Nielsen, appssavvy, TNS, Media6°

The World of Social Media and Search Measurement Key Issue Forum

Ogilvy 360, Yahoo!, Razorfish, MarketShare Partners, Duke University Fuqua School of Business

Digital Media & Advertising: The State of the Industry 360 Media & Marketing Learning Session

Andrew Ianni – ad:tech Expositions

The Marketing Value of Influencers Key Issue Forum

CNN, Keller Fay Group

Advertising and Word of Mouth Afternoon General Session

Unilever, MTV Networks, Razorfish, Keller Fay Group

Innovation – New Tools for Media and Marketing Research Afternoon General Session

Yahoo!, Optimedia, Visible Measures, VH1, Nielsen, Innerscope, Passenger, TubeMogul, Inc.