Marketing ROI and effective cross‐platform media placement are more critical than ever. The single greatest inhibitor to ad spending may well be inadequate understanding and application of the newest insights into ROI metrics. Discover how to achieve the most effective possible ad spend, the obstacles that must be overcome and the outlook for future practice during these sessions.

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Reinventing ROI and Marketing Effectiveness Measurement

Unilever, Nielsen Online, Scripps Networks, TRA, PointLogic, MRI, MMA

Measuring & Maximizing ROI by Deconstructing Household Causals

TRA, Inc., Mars, Inc.

The Role of Offline and Online Media in Driving Internet Search Behavior and Sales

Google, MarketShare Partners

A New Accountability: Holding Targeters to Their Targets

Nielsen Online