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Audience Measurement 4.0

The way consumers use media is changing at an unprecedented rate. Knowing the latest developments in audience composition and measurement across platforms is critical to ensuring your company’s money is spent most effectively.

Audience Measurement 4.0 occurred June 2009 in New York City and explored the latest evaluation approaches and technologies.

Videos are available here and include:

  • Keynotes
  • General Sessions
  • Special Learning Sessions
  • Key Issue Forums

Accessing the Videos

You're viewing the ARF's video on demand Web site.

You may purchase access to these videos through the Advertising Research Foundation.

To do so, visit www.thearf.org and log into "My ARF." If you don't have a MyARF account, registration is free.

If you have already purchased access, you should have the URLs and passwords needed to watch them online and/or download them.

Please direct any questions or comments to the ARF's Steve Rappaport