Jul 2009
About Audience Measurement 4.0
Audience Measurement 4.0 focused on what really matters to buyers, sellers and researchers — the tools, technologies and models you need to operate successfully. AM 4.0 provided answers to critical challenges in reinventing media measurement.
REMIX. REINVENT. REMASTER MEDIA.
AM 4.0 kicked off the process of reinventing media measurement for the coming decade. A stunning collection of industry leaders assembled to discuss and debate what needs to be implemented to address challenges such as capturing and reporting STB data, social media metrics and cross-platform measurement needs.
Video from this event is coming soon.
