• Download USA Diversity Opportunity (QuickTime – 163 MB)
• Download The Navy Landed Me Here (QuickTime – 117 MB)
• Download Asian Markets (QuickTime – 194 MB)
• Download Making the Case to Target Hispanics (QuickTime – 523 MB)

The Diversity Task Force is focused on the quality of research produced for multicultural consumers. They have established partnerships with a variety of research vendors to enhance existing learning, knowledge and outreach. The panel shared their findings and a vision for a new ARF Multicultural Super Council to establish the most accurate measurement of the business opportunity for multicultural marketing.

The session concluded with the announcement of the new Multicultural Super Council, including meeting dates and topics.

MODERATOR: Kevin Brockenbrough – VP/Associate Director, Account Planning, Burrell Advertising

PANELISTS:

• David Burgos – VP, Multicultural Practice, Millward Brown
• Anita Lai – Director of Research, UniWorld Group, Inc.
• Issac Mizrahi – Multicultural Expert
• Don Williams – President, HarVal