• Download The Media, the Consumer, the Economy (QuickTime – 474 MB)

How do news reports about policy and the economy affect consumer confidence?. How does this information directly or indirectly affect their purchasing and entertainment decisions? Consumer sentiment is a chain whose links include messages, media, audiences, confidence, spending and saving. The Nielsen Company’s broad demographic, media, and consumer databases provide weekly and daily insight into the correlation and drivers among these links.

• Paul Donato – EVP Chief Research Officer, The Nielsen Company
• Karen E. Watson – Managing Director Government & Public Sector Sales, The Nielsen Company
• Jonathan Carson – President Nielsen Online International, The Nielsen Company
• James Russo – VP of Marketing, The Nielsen Company
• Alex Cotter – Associate Manager Global Financial Services, The Nielsen Company