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May 2009

Protected: The Gauntlet

A panel of leading advertisers delivers an RFP to the industry: “Research as we know it will be on life support by 2012”. Deliver forward-focused insights or risk being marginalized or eliminated. This advertiser smackdown emphasizes what advertisers need from research to deliver in order to remain relevant.

Category: Main Sessions, Re:think 2009

Tagged: , ,

 

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