• Download Defining the Power and the Importance of Shopper Insights Research (QuickTime – 130 MB)
• Download Linking Virtual Shopping to Actual Purchase Data (QuickTime – 121 MB)
• Download The ARF Shopper Insights mission (QuickTime – 168 MB)

Why are ARF members interested in shopper insights? Understanding the shopper experience is a critical part of true integrated marketing which will dramatically improve the flow of marketing spending as marketers, retailers and agency partners learn how to bring value to people via the shopping processes and experiences they engage in. Learn how both marketers and retailers can work together with a common purpose – to better understand and serve their consumers/shoppers.

I. The ARF Shopper Insights mission
Joel Rubinson – Chief Research Officer, The ARF

II. Defining the Power and the Importance of Shopper Insights Research
Michael Twitty – Director, Shopper Insights, Unilever Americas

III. Linking Virtual Shopping to Actual Purchase Data
Staci Covkin – Senior Vice President, Consumer & Shopper Insights, Information Resources, Inc (IRI)