May 2009
Protected: Shopper Insights
Three videos: (i) Nielsen In-Store Shopper Insight; (ii) Measuring Persuasive Power Through Leveraging Virtual Survey Technology; and (iii) Women and their Digital Domain – Microsoft Shows Women
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Conference Sessions
- Audience Measurement 4.0
- Full Conference
- Make your media work harder and reach deeper
- Make sense of new media world
- Mastering advances in audience metrics
- Predicting engagement and results in digital age
- Using traditional media in light of digital revolution
- Reducing uncertainty in uncertain times
- Tapping into WOM
- Achieving above‐average ROI in a tough financial environment
- Reviewing global holistic measurement initiatives
- Re:think 2009
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