May 2009
Protected: Engagement
Three videos: (i) "You Can Observe A Lot Just By Watching": ESPN Studies Sports Cross-Media Consumption; (ii) "Programs" do Affect Ad Engagement; and (iii) Make Sure your Ads Connect Emotionally.
Accessing the Videos
You're viewing the ARF's video on demand Web site.
You may purchase access to these videos through the Advertising Research Foundation.
To do so, visit www.thearf.org and log into "My ARF." If you don't have a MyARF account, registration is free.
If you have already purchased access, you should have the URLs and passwords needed to watch them online and/or download them.
Please direct any questions or comments to the ARF's Steve Rappaport
Conference Sessions
- Audience Measurement 4.0
- Full Conference
- Make your media work harder and reach deeper
- Make sense of new media world
- Mastering advances in audience metrics
- Predicting engagement and results in digital age
- Using traditional media in light of digital revolution
- Reducing uncertainty in uncertain times
- Tapping into WOM
- Achieving above‐average ROI in a tough financial environment
- Reviewing global holistic measurement initiatives
- Re:think 2009
©2009 Advertising Research Foundation.
Produced by ScribeMedia. Developed by ScribeLabs