The curse of online advertising: it’s the most measurable medium, but there’s such an explosion of data that gleaning insight from that data can be extremely difficult. Analyzing vast amounts of data, organizing it, and making it actionable is Google’s strength and the core of our business.

Join us for a session to discover some of the tools that not only give you access to tremendous amounts of data, but that easily allow you to extract insights and respond very quickly and efficiently. See how this especially applies to our work in support of the planning, executing, and measuring of online display advertising. The combination of data, insights, and speed allows a mind shift in how advertising is done – taking it from the “set it and forget it” mentality of yesterday to the constant refinement and confidence of today.

Presentations

• Scott Spencer – Group Product Manager, Google
• Tracy Chan – Product Manager, YouTube
• Wayne Lin – Business Product Manager, Google