Tammy Sue, a 37 year old mother of four scans the cans of vegetables in the grocery aisle to determine price, size and quality. A year ago, Tammy would have quickly and easily picked out three or four cans of green beans, corn and peas, tossed them in her basket and continued with her shopping. But now shopping has become a dreadful chore – an exercise that requires increased attention to marketing messaging, advanced “deal” investigation, close price comparison, a changes in habits and sobering attitudes.

IRI’s Thom Blischok, President of Consulting and Innovation and J.P. Beauchamp, SVP of Consumer and Shopper Insights present new, original research that reveals the attitudes, behaviors, and biases of New American Shoppers and the next generation rewiring strategies marketers must employ to survive. The presentation will include a distinguished panel of industry thought leaders and subject matter experts in the areas of changing shopping behaviors, social media, and online marketing.

Presentations

• Thom Blischok – President of Consulting and Innovation, Information Resources, Inc. (IRI)
• J.P. Beauchamp – SVP of Consumer and Shopper Insights, Information Resources, Inc. (IRI)
• Gian Fulgoni – Chairman, comScore
• Mike Hess – Executive Vice-President, Research, Marketing Science, and Consumer Insights, Carat USA
• Stu Rodnick – Senior Director, Strategic Insights, Platform-A
• Janet Eden-Harris – Vice President, J.D. Power Web Intelligence